How to Build an Attrition Resistant Network Marketing Business

However, this article isn't geared towards that topic.

This article is about how to make your business resistant to the constant attrition in network marketing. Well, one of my mentors Mike Dillard coined the term "You Inc" in his book MLM Traffic Formula.

Anyways, in today's world of convenience and fast paced action this couldn't be more important. No matter how good of a leader you are people will leave your organization. Things happen, people change and they may leave.

That is why it is crucial to create "You Inc." Let me explain. Creating "You Inc" is basically all about branding yourself in this industry and selling yourself not your company. In the end people don't buy into the company, the pay plan, or your stupendous life changing product. They buy YOU, that is it.

Creating "You Inc" really means creating a relationship with people and having a list. So no matter what happens tomorrow you will always have your list. Grow this list of people and build trust. Help your list achieve their goals and they will be with you forever.

When you create your list, attrition is a thing of the past. It doesn't matter if your company went out of business tomorrow because you still have the relationships.

You must solve other peoples problems and give without ever thinking about getting.

So what is "You Inc" you ask? It is a list of people who know and trust you because of the value you have given them over time. What do I mean by value? Value is teaching people without asking for money in return, being a mentor with a servant's heart. Once you have a list of people that trust you it doesn't matter what happens tomorrow. The equity you have is in yourself.

Most people get frustrated with the attrition rate in their MLM.

They spend so much time and effort recruiting people and trying to build their team but many people end up quitting.

Here are 2 things that you can do to really lower your attrition rate.

1. Stop trying to convince people to join your team.

You are people who are hungry and that want to make changes in their life. You don’t want people that are going to treat their business like a lottery ticket.

Don’t tell them, “It’s easy, I’ll build a team for you, just save your spot” or any other nonsense like that. That will just result in a lot of uncommitted, unproductive people.

Instead of convincing someone to join your team, qualify them instead.

Ask them questions like this: “Are you at all open to a side project, that didn’t interfere with what you are currently doing?” “Why would you join a business like this?” “I’m looking for someone that is ready to work and put a minimum of x hours a week into this. Are you even open to that?”

If you use questions like this, your team will be less likely to quit.

2. Help them make money as early as possible.

Don’t leave them on their own, or tell them to study something, or bring people to the meeting.

Instead, set a a training meeting with them within the first 24 – 48 hours of them joining. Have them bring a list of potential business partners and customers. Also have them study and practice a prospecting script.

That first meeting should mostly consist of them doing 2 things: a. Calling to get customers b. Calling to set up business presentations.

Use these 2 tips and your recruiting will go towards actually growing your business rather than replacing team members that have quit or are inactive.

Create a great day!

So build your list and help people without expecting anything in return. Once you start to truly open your heart to others is the day success will come your way.

About The Author, Michael L. Smith Mike Smith has a passion in life for helping others succeed in any Network Marketing business. To learn how to explode your business and for more free training visit: http://www.MikeSmithmarketing.com

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